Cold calling is still common today but what you don’t know is that you don’t have to keep cold calling to generate leads! How can this be you might ask? The fact is that when you’re cold calling you’re really doing the advertising yourself by contacting one individual at a time and trying to convert them to a lead. But why would you do that when it’s possible get something or someone else to do it for you. Even when you can generate sales leads while sleeping?

The way this is possible is by using leverage. But before I get into that let me ask you a serious question: Would you rather do the same task hundreds of times (cold calling), or would you rather do something once and then have it go to work for you (the power of leverage)? I think most of us would choose the later method if we ever wanted to make some real money.

Leverage is the method of doing something only once and then letting your results do all the hard work for you. For example: instead of making 150 cold calls a day I could write two direct mail ads and send them out to thousands of people. That is the power of leverage. Not only is writing the ads faster to accomplish, it’s far more effective in reaching a larger audience. However I think I know what you’re thinking, “I’d rather cold call someone instead of mail them something because they are more likely to listen and it’s easier to get their attention.” Well that might be true (and it might not be) but I would rather contact hundreds and thousands of people with a slightly less effective method than contact 150 people with a method that might produce only a slightly better result per person. However if you can cold call thousands of people a day then you may have a point but as we both know you can’t possibly do that. However I can send out as many direct mail pieces as I can afford and with direct mail being so cheap these days that’s a whole lot of mailings.

Instead of trying to improve your ineffective cold calling methods you should really be looking into alternative methods of marketing that allow you to gain immense amounts of leverage. You should be looking for a system that will for you, not by you to bring in massive amounts of leads without having to pick up the phone to call strangers.

To find just such a system that will allow you to gain massive amounts of leverage, go to www.ColdCallFacts.com right now to get free information.

Micah